Terms of Service

1. Who we are

AEO-Rex Ltd is a company registered in England and Wales, company number 17018571, registered with the Information Commissioner's Office under number ZC099609. AEO-REX® is our registered UK trade mark. Our registered office is Flat 4 Thames Tower, Cromwell Street, Birmingham, West Midlands, B7 5BH. You can reach us at shanazbegum@aeo-rex.com. In these terms, "we", "us" and "our" mean AEO-Rex Ltd, and "you" and "your" mean the business or person buying from us.

2. Prices

2.1 All prices are in pounds sterling. AEO-Rex Ltd is not registered for VAT, so no VAT is charged. The price you see is the price you pay.

2.2 We may change our prices at any time. A change does not affect an order you have already placed, a subscription already running at its current rate, or a written quote within its stated validity period.

2.3 The services and prices in force on the effective date of these terms are:

2.4 Work we do outside these four services, for example a full audit by our founder or a multi page site, is quoted in writing after a call. The quote states its own price, scope and validity period, and these terms apply to it unless the quote says otherwise.

3. Payment

3.1 We take payment through Stripe. We do not see or store your card details. Stripe's own terms and privacy policy apply to the payment itself.

3.2 The Pack is delivered when your payment has cleared. Your Fix It Together seat is confirmed when your payment has cleared. Work on an AI Ready Website starts when your payment has cleared and we have received everything listed in clause 8, not when you place the order.

3.3 If a payment fails, Stripe will retry it and we will email you. If a payment is still outstanding 14 days after it fell due, we may pause work, suspend a subscription, or take a site we have built offline until the balance is settled. If we do, the delivery dates in these terms move by the same number of days.

3.4 Where you are a business, we may charge statutory interest and compensation on late payments under the Late Payment of Commercial Debts (Interest) Act 1998. We will always try to sort a missed payment out with you before we do.

3.5 You may choose to pay with Klarna at checkout. Klarna's own terms apply to that agreement. Klarna pays us in full, so your order is treated as paid in full under these terms, and any question about an instalment is between you and Klarna.

4. The Fix It Yourself Pack

4.1 The Pack is digital content: your AI visibility score, an explanation of what each gap behind it means, and the Playbook, a written guide that you or whoever runs your website can follow. It is delivered as a download as soon as your payment has cleared.

4.2 By ticking the box at checkout you ask us to make the Pack available to you immediately, and you acknowledge that once the download starts you lose the 14 day right to cancel that would otherwise apply to digital content under the Consumer Contracts Regulations 2013. Without that consent we cannot deliver the Pack until the 14 days have passed.

4.3 The Pack is licensed for one business and one website. You may share it with the people who work on that website. You may not resell it, publish it, or use it to deliver services to other businesses.

4.4 If the download does not work, email us and we will send it another way. If we cannot, we refund you in full.

5. Fix It Together

5.1 Fix It Together is a live online session of 60 minutes with our founder, held on the date published on the pricing page when you book. It includes the Pack, which is delivered under clause 4 when you pay. One seat covers one person and one business.

5.2 The session is guidance, carried out with you on screen. Changes to your website are made by you or by whoever runs it for you, during or after the session. We do not take access to your website or accounts.

5.3 If you cannot attend, email us before the session starts and we will move your seat to the next published date, once, at no charge. If you do not attend and do not tell us, the seat is used. You keep the Pack either way.

5.4 If we cancel or move a session, you may take the next published date or a full refund of the £59.

6. The AI Ready Website

6.1 The AI Ready Website is one page, built by our founder from our template using the words and photos you supply. It includes schema.org data for your business, offers and FAQ, an llms.txt file, a robots file that welcomes the main AI crawlers, and an enquiry form declared as a WebMCP tool so AI agents can act on it. One round of changes is included. The exact scope for your build is set out in your order confirmation, and that confirmation prevails over this general description.

6.2 We aim to launch within 7 days. That period runs from the later of your payment clearing and our receipt of everything listed in clause 8. We accept a maximum of four builds a month, taken in payment order. If the month is full when you book, we tell you your start date before we take payment.

6.3 Additional pages, features or rounds of change beyond the agreed scope are quoted separately in writing before we do them.

6.4 You buy and own your domain name. We connect it to the site when you approve the page. The site is hosted on Netlify and its code is kept in a GitHub repository, and we hand both over to you under clause 9. Netlify's and GitHub's terms of service apply to the hosting and the repository.

7. Fix free guarantee

7.1 Before launch we test every AI Ready Website against two public checks: Google's Rich Results Test and the Chrome Lighthouse agentic browsing audit.

7.2 If your page fails either check at launch, we fix it free until it passes.

7.3 The guarantee covers the page exactly as we hand it over. It does not cover changes made after handover by you or anyone acting for you, outages or changes at Google, Netlify, GitHub or any other third party, or changes Google or the Chrome team make to their tests after the launch date.

7.4 The guarantee is about the technical checks named in 7.1. It is not a promise about search rankings, traffic, enquiries, sales, or being named or cited by any AI engine. See clause 11.

8. What we need from you

8.1 To deliver on time we need, at or shortly after booking: your business details as they appear at Companies House; the words and photos for your page; access to your domain name's settings so we can connect it; and a named person who can approve work within two working days of being asked.

8.2 If something we need arrives late, the delivery date in clause 6 moves by the same number of days.

8.3 You confirm that you have the right to use everything you give us, and that nothing you give us is unlawful, misleading or infringes anyone else's rights. You are responsible for the accuracy of claims made about your business on your site.

9. Ownership

9.1 Once you have paid in full, you own the website we built for you: its page, content, design and the code in its repository. We assign our rights in it to you at that point, and we keep no lock in.

9.2 We keep ownership of our own tools, templates, methods, checklists and know how, including anything we reuse across clients and in the Pack. You have a permanent, free licence to keep using any of that as it is embedded in your site.

9.3 Third party software, fonts, libraries and services in your site stay under their own licences.

9.4 Unless you tell us in writing not to, we may say that you are a client and show your site as an example of our work.

10. Watchdog

10.1 Watchdog is a rolling monthly subscription at £49 a month. Each month is billed in advance on the same date you first subscribed.

10.2 Each month we run your customers' questions through ChatGPT, Gemini and Google AI, report who is named, and send you screenshots if a competitor overtakes you. One small fix to your website is included each month. A small fix is up to 30 minutes of work: an FAQ added, a price or opening hours change, a schema update.

10.3 You can cancel at any time by emailing us or through the Stripe customer portal link in your receipt. Cancellation takes effect at the end of the current month. We do not refund part months.

10.4 We may end a subscription by giving you 30 days' notice, and we will refund any period you have paid for beyond the end date.

10.5 Fair use: Watchdog is for one business and one website. If your needs grow beyond what it reasonably covers, we will tell you and agree a price before doing more.

11. No guarantee of results

11.1 AI answer engines and search engines decide for themselves what to show, and none of them publishes its rules. We use methods that we believe, on the evidence available, make it more likely that your business is found and named. We cannot promise that it will be, or that it will stay that way.

11.2 Nothing on our site or in our reports is a guarantee of rankings, citations, traffic, enquiries or revenue, and any figure we quote about the wider market is about the market, not a promise about you.

12. Cancelling and refunds

12.1 Pack: digital content, delivered immediately with your consent under clause 4.2. Not refundable once the download has started, except as clause 4.4 says.

12.2 Fix It Together: clause 5.3 and 5.4 apply.

12.3 AI Ready Website: if you cancel before we have started work, we refund you in full. If you cancel after work has begun, we keep a fair proportion of the price for work done and hand over what exists at that point. No refund is due once the page has launched.

12.4 Watchdog: cancel under clause 10.3.

12.5 If you are buying as a consumer rather than a business, nothing in these terms takes away rights you have under the Consumer Rights Act 2015 or the Consumer Contracts Regulations 2013, including any cooling off period that applies. If you ask us to start work inside a cooling off period, you agree that we may charge for the work done up to the point you cancel.

13. Confidentiality and data

13.1 We keep confidential anything you share with us that is not public, and we expect the same of you about our methods and pricing arrangements.

13.2 We process personal data in line with UK GDPR and the Data Protection Act 2018. Where we handle your customers' data on your behalf, for example on a contact form, we act as your processor and only on your instructions. Our privacy policy at aeo-rex.com/privacy-policy explains what we collect from you and why.

13.3 If you subscribe to our emails, you can unsubscribe at any time using the link in every email.

14. Our liability

14.1 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow us to limit.

14.2 Subject to 14.1, our total liability to you for anything arising out of a service, in contract, tort or otherwise, is limited to the amount you have paid us for that service in the 12 months before the claim arose.

14.3 Subject to 14.1, we are not liable for loss of profit, loss of business, loss of data, or any indirect or consequential loss, or for anything caused by a third party service, an AI engine's or search engine's decisions, or by information or material you gave us.

15. Third party services

15.1 Your site and our services rely on third parties, including Netlify, GitHub, Stripe, Klarna, MailerLite, Google and the AI engines themselves. We choose them carefully but we do not control them. An outage, price change, policy change or withdrawal by any of them is not a breach of these terms by us, and we will help you move if one of them becomes unusable.

16. Changes to these terms

16.1 We may update these terms. The version in force is the one on aeo-rex.com/terms on the day you order. For a running subscription, we will email you at least 30 days before a change takes effect, and you may cancel before then if you do not accept it.

17. Law and disputes

17.1 These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

17.2 If something goes wrong, email us first. We will reply within five working days and try to put it right. If we cannot agree, either of us may suggest mediation before going to court.

18. General

18.1 These terms, your order confirmation and our privacy policy are the whole agreement between us for the services. If any part of them is found unenforceable, the rest still applies. Neither of us is in breach if delayed by something outside our reasonable control. You may not transfer your rights under these terms without our written agreement; we may transfer ours to a successor of our business.