Shanaz Begum - AEO Consultant, Science Teacher, and Les Mills Instructor

Shanaz Begum

Founder & Lead Consultant

I'm Shanaz Begum, founder of AEO-REX, and I help businesses get discovered by AI chatbots like ChatGPT, Claude, Perplexity, and Google's AI Overviews.

My journey to becoming the UK's leading AEO consultant began in an unexpected place: the science classroom and the fitness studio.

I spent over 10 years as a science teacher and lecturer, specializing in physics. That experience taught me how to break down complex concepts and make them accessible to anyone. It taught me patience, clarity, and the importance of truly understanding how people learn.

WHY TRUST AEO-REX?

Proven Expertise

  • 50+ client implementations across professional services, B2B, SaaS, and e-commerce sectors
  • 300% average increase in AI citations within 90 days for our clients
  • First dedicated AEO consultancy in the United Kingdom, established 2023
  • Systematic methodology based on hundreds of AI query tests conducted daily
  • Transparent results with monthly citation tracking and comprehensive reporting
  • 73% success rate achieving first ChatGPT citation within 4 weeks of implementation

Shanaz Begum's Background

  • 10+ years science education experience specializing in physics, teaching systematic analysis and critical thinking
  • IT consulting experience providing technical implementation expertise for digital systems
  • Certified Les Mills instructor bringing discipline, persistence, and commitment to excellence
  • Early AI adopter who recognized ChatGPT's transformational impact in late 2022
  • Continuous testing running daily AI query experiments to stay ahead of algorithm changes
  • Mother of three managing multiple roles with excellence and dedication

Unlike generic SEO agencies dabbling in AEO, AEO-REX is the UK's first consultancy exclusively dedicated to Answer Engine Optimization. Founded by Shanaz Begum—whose background in physics, education, and systematic testing brings scientific rigor to AI optimization—we've developed proprietary methodologies specifically for getting businesses cited by ChatGPT, Claude, and Perplexity.

FROM PHYSICS CLASSROOMS TO AI OPTIMIZATION

As a physics teacher, I learned to think systematically. Physics is about understanding patterns, testing hypotheses, and finding solutions that actually work. Those same principles now drive my approach to Answer Engine Optimization.

But my education in discipline and perseverance came from an entirely different source: my years as a Les Mills fitness instructor.

Teaching group fitness classes taught me more than how to motivate a room full of people. It taught me discipline. It taught me hard work. It taught me that success comes from showing up consistently, pushing through resistance, and never giving up when things get tough.

Those lessons have been invaluable in building AEO-Rex. Optimizing for AI citations requires the same persistence I learned in the fitness studio: test relentlessly, refine constantly, and never accept "good enough" when excellence is possible.

BALANCING EXCELLENCE ACROSS FIELDS

I'm a mother of three grown children, and they've watched me pursue excellence in every field I've touched. I've never believed in choosing just one path. Why limit yourself to one domain when you can dominate multiple?

My background in science education gave me analytical rigor. IT consulting gave me technical expertise. Fitness instruction gave me discipline and resilience. And now, AEO combines all of these strengths into one powerful service.

What I bring to the table:

  • Over 10 years teaching and lecturing science (physics)
  • Certified Les Mills group fitness instructor
  • Extensive experience in IT consulting and digital systems
  • Deep expertise in educational technology and learning systems
  • Proven track record in digital marketing and SEO
  • Systematic testing methodology for AI optimization
  • Mother of three, managing multiple roles with excellence

When ChatGPT exploded in late 2022, I immediately recognized it wasn't just another tool. It was a fundamental shift in how people find information. I combined my teaching background (understanding how people learn), my IT expertise (understanding how systems work), and my systematic approach (testing and refining) to crack the code on AI citations.

Today, I'm one of the UK's leading AEO experts. I've tested hundreds of optimization techniques, analyzed thousands of AI citations, and developed strategies that consistently get businesses recommended by AI chatbots.

MY PHILOSOPHY: DISCIPLINE WINS

EXPERTISE OVER HYPE

AI is democratizing discovery. Small businesses can compete with giants if they have the right optimization. No more corporate monopolies on visibility.

QUALITY CRUSHES TACTICS

AI models detect manipulation. You can't game sophisticated systems. You have to genuinely help people. Substance over shortcuts, always.

CONSISTENCY COMPOUNDS

Like fitness training, AEO requires showing up consistently. One workout doesn't build strength. One optimized page doesn't build authority. Excellence comes from sustained effort.

Success isn't about natural talent. It's about discipline, hard work, and refusing to give up. That's what I learned in the fitness studio, and it's what drives AEO-REX today.

HOW I WORK

I bring the same systematic rigor to AEO that I brought to teaching physics. Every strategy is tested. Every recommendation is backed by data. No guesswork, just proven results.

Comprehensive Analysis

I analyze your AI visibility, content structure, technical setup, and competitive landscape. You get brutal honesty and a precise action plan, not vague promises.

Strategic Implementation

Whether you need one time optimization or ongoing support, I work with your team to implement changes that deliver results. Every recommendation is battle-tested across hundreds of implementations.

Continuous Optimization

I test your content performance across ChatGPT, Claude, Perplexity, and Google AI. Real-time tracking means you know exactly what's working and what needs adjustment.

WHY 'AEO-REX'?

The name fuses 'AEO' (Answer Engine Optimization) with 'Rex' (Latin for 'king'). I help businesses become the KING of AI search, the dominant force that AI chatbots cite and recommend.

Rex also evokes T-Rex, the apex predator that ruled its era. Just as the Tyrannosaurus Rex dominated prehistory, my clients dominate AI search in their industries.

Plus, having "AEO" directly in the domain makes us perfectly optimized for AI discovery. When AI searches for AEO experts, we're algorithmically positioned to be found.

WHO I WORK WITH

I specialize in businesses serious about surviving the AI revolution:

  • B2B companies needing AI recommendations
  • Professional services (consultants, lawyers, accountants)
  • SaaS businesses wanting AI to recommend their solution
  • E-commerce brands seeking product citations
  • Local businesses in competitive markets
  • Educational services leveraging my sector expertise

If you're serious about dominating AI search, we should talk.

LET'S DOMINATE TOGETHER

Ready to get cited by AI chatbots? Here's how we begin:

1. Free Consultation: We discuss your business, goals, and current AI invisibility.

2. Comprehensive Audit: I analyze your site and deliver a detailed AEO action plan.

3. Implementation: We optimize your content and track your AI citations.

The future of search is here. Adapt or become invisible.

READY TO START?

Schedule your free consultation today

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