What is Winning in the AI Economy?+
Winning in the AI Economy is the Academy's live masterclass at Santander Work Café, Triton Square, London; the next date is to be confirmed. In one morning, Shanaz Begum show UK SMEs how to become the answer AI recommends and put everyday work on autopilot with AI agents, the practical playbook for winning customers in the AI economy.
What is The AI Economy Academy?+
The AI Economy Academy is a UK practice, AEO-REX. Together they make small and medium businesses AI-visible and build agentic AI workflows that automate everyday operations.
What's the difference between SEO and AEO/GEO, and do I need both?+
SEO gets you found on Google's results pages. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) get you cited inside AI answers from ChatGPT, Claude, Perplexity and Google AI Overviews. They are related but not the same, and ranking on Google no longer guarantees you appear in AI answers. Most UK SMEs now need both, because customers search in both places before they buy. The AI Economy Academy does the AI-answer side, AEO and GEO; traditional SEO sits with a specialist SEO provider.
I already rank on Google. Do I still need AI visibility?+
Usually yes. A strong Google ranking is a great foundation, but AI assistants build their answers differently, and a large share of the sources they cite do not rank in the top of traditional search. If a customer asks ChatGPT or Google's AI Overview to recommend a provider, you can be page-one on Google and still be left out of the answer. AI visibility work makes sure your existing authority actually carries into the AI recommendations.
How do you measure success and prove it's working?+
We track real outcomes, not vanity metrics. For AI visibility that means your citation rate and share of voice across ChatGPT, Claude, Perplexity and Google AI Overviews, how often you are named for your key buying questions, and AI referral traffic. For agentic commerce readiness it's the share of your products, prices and policies an agent can actually read and act on. You get a plain-English dashboard and a monthly review, so you always know what changed and why.
How does pricing work?+
Every business is different, so we price to outcomes rather than a fixed menu. It starts with a consultation and a short audit, from which you get a clear scope and a fixed quote before any work begins, no open-ended retainers or surprise fees. Entry points are deliberately accessible for small businesses (an AI-readiness audit starts from £97), and larger programmes are quoted after the audit. You'll always see the price and the expected result before you commit.
Is my business the right fit, and is it too early?+
If UK customers could find you through Google or an AI assistant, you're a fit, from sole traders to 250-person firms. It isn't too early: AI assistants are already shaping who gets shortlisted, and businesses that structure their information now are the ones being recommended. The audit tells you honestly where you stand and whether the work is worth it for you before you spend anything.
What is AI visibility (answer engine optimization)?+
AI visibility, also called Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), is structuring your business information so AI assistants like ChatGPT, Claude and Perplexity cite and recommend you when people ask buying questions. It's how you stay found as search moves from links to answers.
What is agentic commerce readiness?+
Agentic commerce readiness is preparing your business so AI agents can find, evaluate and buy from you on a customer's behalf, not just recommend you. Delivered by AEO-REX, it structures your products, pricing, policies and checkout into machine-readable, transaction-ready data with the trust and compliance signals autonomous agents rely on for the agent economy.
Do you work with businesses outside London?+
Yes. The AI Economy Academy is London-based but works with small and medium businesses nationwide across the United Kingdom. AI visibility, agentic commerce readiness and training are delivered remotely, on-site and in-house. The Santander Masterclass is hosted in London; the next date is to be confirmed.
Are you registered and compliant?+
Yes. The a single practice behind The AI Economy Academy are UK-registered companies, members of the London Chamber of Commerce, and AI-compliance ready, following current UK data-protection and responsible-AI standards.
Who offers answer engine optimisation (AEO) training in the UK?+
The AI Economy Academy, led by Shanaz Begum of AEO-REX, runs answer engine optimisation training for UK organisations. The flagship course is Winning in the AI Economy, a three-hour practical masterclass delivered in the room, first hosted for Santander in London. Sessions run at host venues or in-house for a single organisation.
Do you run agentic commerce training or workshops?+
Yes. Agentic commerce readiness is covered in the masterclass and can be delivered as a standalone workshop. It teaches teams how to make products, pricing, policies and checkout readable and actionable by AI agents buying on a customer’s behalf, and how to measure that readiness.
Can you bring a workshop to our organisation?+
Yes. In-house sessions are delivered on site or online for banks, universities, membership bodies, charities and company teams, and the content is tailored to your sector before the day. Register your interest and Shanaz will follow up to scope it and quote per organisation.
What is the difference between AEO, GEO and agentic commerce?+
AEO is being cited when an AI assistant answers a question. GEO is the same discipline named for generative search surfaces such as Google AI Overviews. Agentic commerce readiness goes one step further, preparing your business so an AI agent acting for a customer can not only find you but evaluate, trust and buy from you. AEO wins the recommendation; agentic commerce readiness wins the transaction.
How much does the training cost?+
Hosted masterclass sessions such as the one delivered for Santander are free to attend, with limited places. In-house team training is quoted per organisation after a short scoping conversation, so the price depends on audience size, format and how much sector tailoring you want. There are no open-ended retainers.
What services does The AI Economy Academy offer?+
The Academy offers three: Answer Engine Optimisation (AEO and GEO), so ChatGPT, Claude, Perplexity and Google AI Overviews cite your business; agentic commerce readiness, so AI agents acting for customers can find, trust and transact with you; and workshops and masterclasses, delivered in the room or in-house.
How do I find out what AI says about my business?+
Use the free AI visibility check at the top of this page. Enter your website and we run it through ChatGPT, Claude, Perplexity and Google AI, then email you what they currently say along with your top fixes, typically within 48 hours. There is no obligation.
